Naturally, AR is an interactive experience of a real-world environment whereby the objects that reside in the real-world are "augmented" by computer-generated perceptual information. AR browsers generally leverage the camera of smart devices to generate information, contexts that are closely related to the real environment.
In simple words, AR technology is the blend of digital and real-world interfaces, which expands the users’ experiences by adding digital objects to the reality. Figures on the Statista show that AR will be achieving remarkably positive outcomes in the next few years. The Augmented (AR) and Virtual Reality (VR) market size is forecast to reach $ 209.2 billion by 2022.
AR Gaming Market Overview
What is AR Gaming?
AR Gaming refers to digital games created by AR technology, providing cool and lifelike experiences to the players.
Since 2016, the AR Gaming market has globally bloomed with the trend of Pokémon Go. Despite smart devices are virtual, maps, coordinates, and player locations are real, bringing a whole new level of interest to online gamers. The biggest advantage of AR Gaming is that there is no need for supporting devices. The players are able to observe the real world during the game with flexible space and in a much more exciting way thanks to the integration of game visual and audio content with the user's environment in real time.
The current AR Gaming Market
After the overwhelming success of Pokémon Go, many game producers have released other AR games to attract a large community of gamers. According to Infoholic Research, the “AR Gaming Market” is expected to reach $284.93 billion by 2023, growing at a CAGR of 152.7% during the forecast period 2017–2023.
The fact that Pokémon Go has been downloaded more than 750 million times and its revenue is estimated to be more than $1.8 billion after just two years of launching has been prompting manufacturers to “pour” huge amount of money into the promising AR Gaming Market. Currently, there are some primary games such as: The Walking Dead: Our World, Ghostbusters World, Rampage: AR Unleashed, Jurassic World Alive, or Harry Potter: Wizards Unite, which promises to be the biggest AR game in the world and be able to replace Pokemon
Go with the investment of up to $ 200 million. Most recently, the ARhunter game project, which is developed by VBAEMU, a corporation of Game Emulators, is also listed as a promising AR Gaming projects in 2018.
Not only is it an interactive technology that entertains online gamers, AR gaming are also recognized by marketers and advertisers as a novel, unique and highly effective form of marketing.
The burst of influencer marketing
Businesses are pouring millions of dollars into influencers to promote their brands, but they do not seem to be able to measure and evaluate whether that huge investment can bring about worthwhile results or not. Collaborating with influencers helps to increase brand awareness but also pushes prices up too high, thus making it difficult to break even. Instead, brands are gradually shifting to grassroots promotion.
This form of marketing encourages customers or users who take great care of the products to voluntarily spread the marketing message in a natural manner. They will form support, sales and product promotion teams, so the outcomes are more realistic and positive.
AR Game Marketing is on the rise
After the blooming success of Pokemon Go, which brings about $ 1.8 billion to Niantic Labs after just two years of release, businesses have recognized the incredible potential of AR Games in communicating with customers under the form of grassroots marketing. Digital interface will no longer exist as a separate entity, instead, it will be integrated with the real-world one.
A primitive example of this new marketing playground is the launch of ARhunter, a AR game of treasure hunt.With the mission of providing a novel game-based marketing solution, ARhunter is expected to be an excellent and more outstanding choice when compared to the traditional offline event promotions that are highly priced.
Thanks to the application of Augmented reality technology (AR), ARhunter tends to combine the entertainment activities of users with the communication activities of customers through the game of treasure hunt. Accordingly, when the user plays the role of a bounty hunter, the event organizer has the right to initiate the treasure (where to place the treasure, what tasks to offer the players, etc.) at the event venue in order to attract players to participate in the event with the app of multi-dimensional space-scanning in the game. In this way, the gamers will be attracted by the game and get access to the promoted events and products in a completely natural way. Successfully completing a task or finding the treasure can provide the players great opportunities to receive valuable rewards in VBA coins.