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AR and its applications in life

AR and its applications in life

Posted by: admin / on: 7/22/2018 7:14:45 PM

What is AR? What are the differences between AR and VR?

AR - Augmented Reality - is becoming more and more popular. However, it may come as no surprise that some still remain in the dark about AR or confuse it with VR (Virtual reality).

What are the differences between AR and VR?

VR stands for Virtual Reality. This is an interesting technology which will take you into a whole new environment. It may be somewhere that you can hardly set your foot on like the seabed, the Everest or simply an area dedicated to games. These days have witnessed many VR specialized devices coming into existence. HTC Vive VR, for example, is a device integrated with VR technology. Once users are taken into the virtual world created by the device, barely can they feel the real world as they are completely covered with and immersed in the new space. This can be considered the mechanism of any VR devices currently.

The second technology, and also the focus of this article, is AR - Augmented Reality. Pokémon GO is a striking AR product which has taken the world by storms. All the maps in the game are based on real-life locations, yet the pokémons are virtual. This illustrates the sheer distinction of AR: it allows the coordination of virtual and real environment.
So, in short, while VR takes you to a separated space, AR focuses on combining real world and virtual information - allowing you to interact with these virtual contents.

What is AR used for?

AR has been applied in various fields of daily life.


AR has been applied in various fields of daily

- Education

AR is the future of 4.0 Education and has been introduced to teaching process in some countries. AR will help students understand about the lesson concepts thanks to interactions with virtual images and information. Moreover, this refreshing teaching method can capture students' attention way better than the traditional practice. 

- Retail

AR drives product sales through activating additional brand content (i.e. music videos, TV footage). The first step in the retail business for Augmented Reality came with the catalogues, offering clients the chance to buy items by aiming their phones at different items showed inside. Catalogues were only the first development, nowadays more and more retailers are starting to offer AR experiences inside their establishments and they are starting to show customers how outfits would look on them without having to try them on. 
AR can be used in a pre-purchase mode to visualize how remodeling and/or furniture can fit into your current dwelling, how your kitchen would look after the remodelling project...

- Games


AR Game are capturing users’ attention

According to Infoholic Research, the “AR Gaming Market” is expected to reach $284.93 billion by 2023, growing at a CAGR of 152.7% during the forecast period 2017–2023". Increasing integration of AR into mobile devices, growing online population, innovations in gaming technology, and demand for IoT-based applications are the driving force for AR technology to develop and replace the complex and expensive VR devices. That Pokémon GO became a worldwide phenomenon is an obvious sign of AR potential.

- Construction planning

AR can play a vital role in the visualization of sites under construction, the geography and the sun angles. The visualization of the design via AR technology is facilitating the idea creation and realization. This will bring about a revolution in planning and construction. 

- Automotive

AR in-car dashboards can provide drivers with a range of technical and travel information and also act as a virtual instructor for everyday maintenance (i.e. changing oil, checking tyre pressure)

- Medical training and practice


The application of AR in Health care

Students might better be able to visualize the functioning of internal organs and bones in human models or cadavers. It can also help doctors with the diagnosis, treatment and therapy, and it can become a visual tool to explain patients what is happening to them and how it can be fixed. Surgeons can benefit since they start training until they are even in a surgery. Using an advanced medical system of AR might be assisted in surgery by being able to visualize obscured veins and arteries (imported from a CT Scan) as they operate.

Neurosurgery is at the forefront when it comes to surgical applications of augmented reality. The ability to image the brain in 3D on top of the patient's actual anatomy is powerful for the surgeon. Since the brain is somewhat fixed compared to other parts of the body, the registration of exact coordinates can be achieved

- Tourism

There are many ways to apply AR in tourism. The ability to augment a live view of displays in a museum with facts and figures is a natural use of the technology. Out in the real world, sightseeing has been enhanced using augmented reality. Using a smartphone equipped with a camera, tourists can walk through historic sites and see facts and figures presented as an overlay on their live screen. These applications use GPS and image recognition technology to look up data from an online database. In addition to information about a historic site, applications exist that look back in history and show how the location looked 10, 50 or even 100 years ago.


In short, AR - augmented reality - can be used in various aspects of life. The integration and widespread of this technology promise even more comprehensive and positive changes in society than what the familiar VR offers. In the context of 4.0 technology, it will not take long to see AR going viral. The vision of working with virtual screen displaying in the air, which once existed exclusively in movie, is now well on the way.